Watch highlights from our Denim Day 2014 volunteer event
and learn how to participate in with us in 2015 below.

The Story of Denim Day

The history of Denim Day began in 1999, when an Italian court, on appeal, overturned the conviction of a driving instructor who was found guilty of raping an 18-year old student. The appeals judge ruled, “Because the victim wore very, very tight jeans, she had to help him remove them … and by removing the jeans … it was no longer rape but consensual sex,” causing an international uproar. To protest, women in the Italian Parliament called for a “skirt strike” and wore jeans to work.  Since this time businesses, organizations and schools throughout the world have participated in promoting sexual violence awareness in April.

For nearly forty years, 180 Turning Loves Around Inc. has been working with victims of sexual violence with emergency services, advocacy, and counseling, and seeking to prevent violence altogether by raising community awareness. To read about the programs and services that 180 offers for survivors of sexual assault, click here.

44% of victims are under age 18*         80% are under age 30*

               You Can Help!


Your business or organization can take a stand against violence. Help promote awareness in the workplace and help support 180’s clients by wearing your blue jeans to work on Denim Day (observed) April 22, 2015.  Click here for more information.