The Story of Denim Day

The history of Denim Day began in 1999, when an Italian court, on appeal, overturned the conviction of a driving instructor who was found guilty of raping an 18-year old student. The appeals judge ruled, “Because the victim wore very, very tight jeans, she had to help him remove them … and by removing the jeans … it was no longer rape but consensual sex,” causing an international uproar. To protest, women in the Italian Parliament called for a “skirt strike” and wore jeans to work.  Since this time businesses, organizations and schools have participated in promoting worldwide sexual violence awareness in April.

For nearly forty years, 180 Turning Loves Around, Inc. has been working with victims of sexual violence with emergency services, advocacy, and counseling, and seeks to prevent violence altogether by raising community awareness. To read about the programs and services that 180 offers for survivors of sexual violence, click here.

               You Can Help!

44% of victims are under age 18*
80% are under age 30*


Your business or organization can take a stand against violence. FOR ONLY $5.00/individual you can help promote awareness in the workplace and support 180’s clients by wearing your blue jeans to work on Denim Day (observed) April 29, 2015.  Click here for more information.